BBB Code of Online Business Practices
Five basic principles drive the BBB Code of Online Business
Practices:
- Truthful and Accurate Communications: Online advertisers should
not engage in deceptive or misleading practices with regard to any
aspect of electronic commerce, including advertising, marketing, or
in their use of technology.
- Disclosure: Online merchants should disclose to their customers
and prospective customers information about the business, the goods
or services available for purchase online, and the transaction
itself.
- Information Practices and Security: Online advertisers should
adopt information practices that treat customers' personal
information with care. They should post and adhere to a privacy
policy based on fair information principles, take appropriate
measures to provide adequate security, and respect consumers'
preferences regarding unsolicited email.
- Customer Satisfaction: Online merchants should seek to ensure
their customers are satisfied by honoring their representations,
answering questions, and resolving customer complaints and disputes
in a timely and responsive manner.
- Protecting Children: If online advertisers target children under
the age of 13, they should take special care to protect them by
recognizing children's developing cognitive abilities. Specifically,
they should adhere to the CARU Self-Regulatory Guidelines for
Children's Advertising.
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